>> when we started working on the show, stephen spielberg asked us to work on the show with him, because it was his idea. he said one day, we'll take the show that we are writing for "smash" and mount it on broadway. it was never a gam plan. but we thought it could be a fantasy. >> you know, when we are shooting we stand around on the set watching these musical numbers happen and say wouldn't this be great on stage. so we talked about it. but the actual reality hasn't happened yet. >> you are right. it is poised for success. >> absolutely. and with doing that it creates a new business for us. the idea of platforming it on tv and adapting it for the stage and then maybe making a feature film or that? it is limitless. >> throughout the prep we have been hearing that product way is an industry where you can make a killing but not make a living. >> that is the greatest quote because it is so true. because maybe less than 30% of the shows that are produced on broadway actually recoup and that is not a very high-percentage rate. >> we produced two shows "promises promises" and "how to succeed